It's a matter of
substance
the stuff your brand is made of
Matter / ˈmæt ər /
Noun: substance; significance, meaning;
Verb: be of consequence, importance
Verb: be of consequence, importance
We specialize in helping brands matter.
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Your brand is not your logo, colors, tagline, or even your brand’s promise. Your brand is made of and defined by people. Its substance is made up of the collective impression it has with the people it hires, the people they work with, and the people they serve as clients and customers.
It's a matter of
significance
& meaning
the impact your brand makes
Strong brands are driven by a vision to improve the lives of those they serve as customers, clients or constituents. We also believe that brands should positively impact the local communities within their geographic reach. We have a saying that It’s not just why you’re in business, but who you’re in business for — the more significant the who, the more meaningful your why will be.
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Tell us about your brand, what matters to you?
We would love to learn about your vision, ideas, challenges, and what getting to the “next level” means to you. Schedule a time below and let’s get together for an initial face-to-face, face-to-phone, or face-to-screen time that works best for you.
Brand value is measured and made at the points where audience experience and expectations collide — and every interaction matters.
Learn about the critical and foundational aspects of defining, building, and growing your brand by optimizing the audience expectations and experience at every touch-point.
Download: Brand Optimization OverviewFind out how we help you optimize your audience expectations and experience
Schedule a callOptimize your brand value and impact
Brand Design is far more than visual design. There are four critical and foundational aspects to defining, building, and growing a successful brand. This guide covers the the MofB approach to Brand Discovery & Design to help clients grow their total brand value by optimizing audience expectations and audience experience at every brand touchpoint.